Have you ever dreamed of having a smartphone which allows you to express yourself? Talking of expressing yourself means to be able to personalize your phone functionality and looks. Google’s engineers believe that such a device will bring customers an equally unique and esthetic experience.
Right now Google is working on the new rather ambitious project called Ara. The idea behind Project Ara is to allow customers to assemble phones using individual compatible components such as camera, display, processor, battery or Wi-Fi modules.
A modular phone will have a multiple slot base plate with easy-to-replace LEGO-style blocks attached by magnets. Assembling and disassembling the phone will be easy, the parts can be effortlessly and safely inserted and removed at any time. Users will be able to replace the cover of modular parts to make the phone look unique. This feature allows to customize the device.
The company’s Project Ara website says that the project is not the official Google product yet, but just a development effort. There is no market launch date for the first modular smartphone, but it’s possible that some pilot versions will appear on the market in 2015.
It’s too early to talk about the price, but it is expected an entry-level Ara device to be in the $50-100 range.
Why “Ara”? The official Project Ara website says: “As it turns out, our lead mechanical designer is named Ara. And we like him. And we also like his name. So we named the phone Ara. We hope you like it too.”